Learning A-Z is a leading curriculum company with research-backed literacy resources. Its flagship products — Reading A-Z, Raz-Kids, and Raz-Plus — are used by 1 in 5 public school students.

At Learning A-Z I was contracted as lead copywriter for two customer migration campaigns for elementary reading and writing solutions, Foundations A-Z and Writing A-Z. My email series for Foundations A-Z's product release measured a 53% open rate and 18.5% click-to-open rate.

    I also wrote a 30-minute sales script and demo for the new Writing A-Z release, collaborating with product and sales teams. 

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